Blogosphere Smackdown or Calculated Marketing Effort

Set the stage by announcing a product or a service that bloggers might have an interest in.
Audible – WordCast Announcement

Hire Allow somebody with zero PR skills to represent you in the Blogosphere - somebody more interested in promoting their technorati profile than your product or service: Mitch Ratcliffe

Blogebrity (top bloggers) blog and podcast about the announcement:

Blogger-for-hire posts the post that really heats things up (roasting Blogebrity) and the Blogosphere Smackdown begins 11/13: See More on the future of podcasting - the good stuff is in the comments.

Or, was this a calculated marketing effort that unfolded exactly the way Mitch and Audible wanted it to. Mitch’s inflammatory posts and comments created a ton of free buzz around the Audible announcement. Did Dave, Om, Doc Searl, and others play right into a calculated marketing effort? I guess it would be a form of viral marketing – or, does it deserve a new name.


Related posts:

  1. Chris Pirillo
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  3. Winer To Quit Blogging – Maybe?
  4. Windows Vista
  5. Pink Panty Poker – Victoria Secret Viral Marketing

Comments Closed

3 Responses to “Blogosphere Smackdown or Calculated Marketing Effort”
  1. 11.15.2005

    Please, correct the statement that Audible hired me to reprepsent them in the blogosphere. I am not a “blogger-for-hire,” I worked on the product and because I care about it, blogged about it.
    Why is it that passionate blogging, when it is in opposition to the A-List, is labelled inauthentic? It seems the ultimate hypocrisy to me.
    I couldn’t care less about my Technorati profile, either.
    You’ve also misspelled my name.

  2. 11.17.2005


  3. Only Socratics plan conversations

    palmit.commentary: Blogosphere Smackdown or Calculated Marketing Effort: Cale Bruckner sort of corrects his assertions that I am a “blogger-for-hire” or PR flack, and asks whether we should come up with a name other than “viral marketing” for what tra…

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