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Gotta DIGG! – The Song – Viral Promotion Tactic | palmIT

Gotta DIGG! – The Song – Viral Promotion Tactic

Kina Grannis’ music video, “Gotta DIGG!” , is getting some attention in the blogosphere – TechCrunch pointed me towards it. Kina is a finalist in the Doritos “Crash the Super Bowl” contest – the winner will get a music deal with Interscope and airtime for their music video during the Super Bowl. Targetting DIGG users was a very smart way to spread the word on-line. The contest is a smart way for Interscope to to find new talent for their label – I think we’ll be seeing more of this kind of thing in 08. Social networks, like Facebook and Myspace.com, are providing record labels with a very effective tool for developing new talent.

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palmIT is authored by Cale Bruckner [LinkedIn], President at Concentric Sky, and former SVP Product Development at Palo Alto Software.

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