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Pandora Ads Rock | palmIT

Pandora Ads Rock

I love Pandora. Pandora is a free Internet Radio service that uses the Music Genome Project to send you a constant stream of fresh tracks based on your music preferences. I love rocking out to the music streams Pandora sends my way every day.

The core music service Pandora offers is impressive but Pandora impresses in a lot of other ways.

Pandora’s user interface contributes a lot to the success of the service. The user interface is beautiful and a pleasure to use.

Pandora is an ad supported service and I’ve always been impressed by the way they’ve integrated ads into the user interface. Ads are usually integrated into a website as an afterthought – slammed into the right margin or simply dumped into a header or footer. Pandora on the other hand integrates, or blends, the ad into the user interface. I think this makes the ad far more effective.

Recently, Pandora has been making more of the ads integrated into their service interactive. Today the HP TouchSmart ad really impressed me – it was beautiful and a pleasure to interact with. I think this type of ad is a very effective branding tool. Ads like this might not convert well on the spot but I do think they’re great for brand building.


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palmIT is authored by Cale Bruckner [LinkedIn], President at Concentric Sky, and former SVP Product Development at Palo Alto Software.

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