Localytics Study Says…

First impressions are important, I’ve always believed that. It’s no surprise that they’re important in the highly competitive mobile apps space too.

Localytics, used their real-time app analytics service to study the usage patterns of thousands of Android, iPhone, iPad, BlackBerry and Windows Phone 7 users. The good news is that users seem very willing to give new apps a try. The bad, according to Localytics, is that 26% of the time users never give the app a second try.

High download counts early in the life of an app are a good indicator of success, but positive recurring usage metrics are often more indicative of an app that will be successful in the long-term.

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palmIT is authored by Cale Bruckner [LinkedIn], President at Concentric Sky, and former SVP Product Development at Palo Alto Software.

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