Instagram 3.0 was made available for download yesterday. The major release will be welcomed by the 80 million users who are sharing photos with friends via Instagram’s iPhone and Android apps.
Instagram 3.0 includes a variety of improvements and performance enhancements, but the goal of the release was clearly to improve, and re-imagine, the browsing and exploration experience.
During an interview with TechCrunch, Instagram CEO Kevin Systrom described the new update:
“With every data release we’ve tried to shift our focus dramatically. Instagram 2.0, with its new filters, etc, was all about the user’s production experience. Instagram 3.0 is about a new kind of browser experience, Photo Maps. Photo Maps is such a fun way of re-descovering yourself, but not just yourself, all Instagram users”
Photo Maps, a feature of the member profile, provides an alternative map-based way to browse photo collections. The experience provides a new and fun way to browse other’s photos, but it’s also a fun way to rediscover some of your own photos.
Improvements like support for continuous browsing, and slightly larger grid photos will also be welcomed by the army of people that use Instagram on a daily basis.
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