Archive for the ‘misc’ Category

Is blogging still worth the investment of time?

I’ve been finding it hard to carve out the time for writing the longer, more in-depth blog posts, I’ve planned for the palmIT blog. Work is keeping me busy, and if I had time for blogging it would probably be better spent writing for our company blog. The palmIT Facebook PageTwitter stream, and my Google+ account are good channels for sharing the industry news, tidbits, and things I find interesting; and in many ways are good , if not better, substitutes for traditional blogging platforms. Is personal blogging for technology professionals still worth the investment of time? For me, at the moment, it’s hard to justify it.

I still plan on posting longer, more in-depth posts here someday, but you know what they say about the best laid plans. Honestly, part of me always ends up thinking the really active bloggers (that aren’t blogging for dollars) should probably be working on other things, or they might be forced into seeing just how hard it is to blog for dollars. Back to work.

Eddy Cue Joins Ferrari Board

Eddy Cue commented on his appointment to the Ferrari board:

“I am pleased and proud to become a member of the board. I have personally dreamed of owning a Ferrari since I was 8 years old and have been lucky to be an owner for the past 5 years. I continue to be awed by the world-class design and engineering that only Ferrari can do,” said Eddie Cue, commenting on his nomination to the board.

And Ferrari’s Chairman Luca di Montezemolo was happy to have Cue join the company’s board:

“I am delighted that Eddy Cue, one of the main driving forces behind Apple’s range of revolutionary products, has now joined our board. His huge experience in the dynamic, innovative world of the Internet will be of great assistance to us.”

Ferrari’s Press Release

Are future Ferrari’s going to look more like iPhones? What kind of a discount does a Ferrari board member get? Man, the perks that come with being an Apple Executive ; )

MAKE Magazine eBook Archive Available

MAKE Magazine
MAKE Magazine, the magazine that brings the do-it-yourself mindset to all the technology in your life, is now available in PDF format. Now you can take MAKE with you on any portable device that supports PDF. The MAKE Magazine eBook Archive.

The PDF version of MAKE is available for $9.99, and 4-volume annual box sets can be purchased for $35.99. This is a great opportunity to pick up hard-to-find or out-of-print back issues.

Goals for 2009

I think it’s important to set goals in life. For me personally, writing my goals down makes it a bit harder for me to conveniently forget about them.

Personal Goals for 2009:

  • Read at least 6 books. I read a lot, I read all day, that makes it harder for me to read for pleasure.
  • Fish the Deschutes river.
  • Take my kids on at least 2 multi-day camping trips. Yellowstone here we come.
  • Run the Peterson Ridge Rumble. Updated 10/13/09: Done. Man that burned- 22 miles.
  • Take the entire family on a real vacation.
  • Make the time for more "date nights" with my fantastic wife.
  • Weatherize our basement.
  • Shoot more video of the kids.
  • Expand on my existing skills as a photographer and publish more of my work. I’d like to get something published in JPG Magazine. Win a 5D Mark II. Updated 01/02/09: Unfortunately, JPG Magazine is shutting down on the 5th. Instead, I think I’ll focus on publishing more to Flickr and being more active in the Flickr community.
  • Build a camping box for my UZJ100. Updated 10/13/09: Ended up building a box for my Engel refrigerator and on-board air system instead.
  • Give some of my time (it’s precious to me) to a worthy cause. Eugene/Springfield Habit for Humanity is at the top of the list.

Career Goals for 2009:

  • Work my ass off to make sure the company I work for pulls through this recession.
    NOTE: There’s a deeper list of business goals here that I can’t share for obvious confidentiality reasons.

  • Continue developing my online professional identity by:
    • blogging more here on this blog with a better focus on developing technologies and software development
    • developing my LinkedIn membership
    • building professional relationships with professionals in my field
  • Continue to build on my education by taking advantage of continuing education programs.  For example, I attended Stanford’s Executive Education program in 2008.

Everymoment Counts

Everymoment Now is providing a new view of the 2008 general election. Excellent graphs shed some light on the media trends surrounding the general election a little more visible. The graph on the home page caught my attention for a minute or two. Plans are in the works to make use of the technology and ideas behind the site beyond the general election.

The current version of Everymoment Now is focused on the 2008 US General Election. When the election is complete we’ll have 100 days of data leading up to November 4th. We feel that being able to look back over the election, to see where media shifts occurred and what stories had the greatest impact on the final outcome is pretty important and powerful.

Everymoment Now 

Executive Ecucation and Spelling

I’m can be a terrible speller and average wordsmith so I try to make the effort to always run the spellchecker and have my more important documents edited by somebody other than me. A poorly prepared document can reflect badly on you or your organization. Below, is a good example of a document that should have received a little extra attention before it was sent to thousands of people. I’m sure I’m not the only one that was surprised to see a misspelling like this from the U.C. Berkeley Center for Executive Education.

UC Berkeley 


My Wife’s Brain

Well, this isn’t the kind of picture of a loved one you get to see everyday. My wife is about to have surgery for an ear condition and a CAT Scan was part of the pre-opp. Wow. Weird. You can even see her hair in this. A picture like this should be in every family photo album.

I Love Dogs – Young and Old

Ugliest Dog

I just love dogs – old dogs and young dogs – handsome dogs and even ugly dogs just like this one. I pulled this off a post on IH8MUD Landcruiser Forum in a total state of disbelief – this just has to be a movie prop of some kind. What would you do if you saw this K9 running for you down the sidewalk?

I told you that if you to come over to try to steal my 45 my dog would probably go for the ride with you. You just have to watch out for the creppy neighbor dog. – Leaping Deer

followed by …

Looks like my ex. – jsaltlick

Update: My friend Jake Weatherly just informed me that this dog is in fact the real deal. Apparently, it won some kind of "ugly dog" competition at some point. A Google image search turns up all kind of ugly dogs. I had no idea.

Cars in Eugene OR

Cars in Eugene OR, originally uploaded by Cale Bruckner.

The Country Fair is coming to Eugene this month and with it come
interesting people and their cars.

Only in the bay area …

Only in the bay area …, originally uploaded by Cale Bruckner.

Tivo powered Prius

On a jet plane …

On a jet plane …, originally uploaded by Cale Bruckner.

I’m on a jet plane headed for San Francisco. I’ll be at Stanford for
the week attending a b-school program designed to promote innovation
in teams.

Sturdy Chest by Studley

Sturdy Chest

One of the presenters here at the Webvisions conference today used this image in his presentation. A master carpenter and stonemason named Henry Studley built this to carry his collection of tools. Excellent bit of craftmanship – really impressive. It was used illustrate the Rails framework. Read more about it.

Obama Ads

I really don’t like the fact that Google Adsense is dumping “Obama Exposed” ads on my blog. I’m an Obama supporter and I’m about to pull Adsense from my blog because of this. Is there anything I can do in my Adsense setup to solve this problem? Maybe the new Ad Review Center will do the trick for me. Maybe I can switch out the “Obama Exposed” ads for the “Impeach Bush” ads ; )


I’m at the Webvisions conference in Portland Or today and possibly tomorrow if the sessions don’t bore me too much. I typically stay away from conferences like this because I think they just don’t go deep enough but this was close to home so I thought it was worth a shot and the $250 registration fee.

New York

Last week I had an opportunity to visit New York – it was my visit so I made the most of it. I was in New York promoting Email Center Pro at a CrunchGear meetup. We had a great time at the event and had some time to visit a few of the more popular attractions. Things like the MOMA, the MET, Central Park, and the Empire State Building.


Just heard a cool new word for the 1st time – shero, a famale heroin. Dr. Steven Rogers used the word during the Microsoft Small Business Summit.

Last Lecture

Sabrina Parsons, CEO of the company I work for, pointed me towards a YouTube video this morning that I want to share with all of you. In this video Dr. Randy Pausch, a computer science professor at Carnegie Mellon, gives his last lecture and in doing so creates a very real gift that’s both inspiring and motivational. Best wishes Randy.

Trunk Monkey

I love the Trunck Monkey series of advertisements developed by Sean Sosik-Hamor and Subaru. Guaranteed to make you laugh a little. Here’s a complete list of “monkey” videos.

Suburban Auto Group released a series of Trunk Monkey Super Bowl commercials for 2003 and 2004. The ad agency that produced these commercials is R/West. Although the Suburban Auto Group popularized the Trunkmonkey with their Trunk Monkey commercials, Sean Sosik-Hamor and the Subaru community were responsible for creating the concept back in 2000. —

Drug-Resistant Staph


Drug-Resistant Staph is getting a lot of attention these days. The recent death of a 17-year-old high school student in VA pushed the nasty bacteria back into the spotlight. MRSA, methicillin-resistant Staphylococcus aureus, is now an enemy of the state, like a Bin Laden, and on the minds of most anxious parents and primetime news show producers. The New York Times put together a good MRSA overview yesterday – Drug-Resistant Staph: What You Need to Know.

Now would be a good time to invest in companies that deal in anti-bacterial hand wash products. Now would be a bad time to be a Pediatrician or a school custodian. Wash your hands, don’t touch the door handle in public bathrooms, and don’t touch other people ; ) Most don’t wash their hands in the bathroom.

I’m still alive …

I’m still alive and well – but this blog is almost 6 feet under.

I’ve been busy with my life, not a Second Life, my life. My career and my family have both been keeping me busy lately. We have our 3rd in the oven and I was recently promoted to Vice President of Product Development for Palo Alto Software. Unfortunately, or fortunately, this blog doesn’t get a lot of love when life takes over.

I was doing some house-cleaning in Google Reader yesterday and I noticed that I’m not the only blogger that has a hard time keeping up – a lot of blogs have gone dark since I last cleaned house. You can draw some parallels between this blogosphere ecosphere and the rain forest ecosphere – the hard woods (Engadget, LifeHacker) are here to stay for a while but the forest floor plants (my blog, and blogs like it) are constantly appearing and disappearing as the forest evolves. It feels very organic – healthy for the blogosphere in many ways. By the way, the hard woods do eventually come down.

With that said I’m still committed to this blog. Why? Because I love the notion of blogging, the written word, and the way the Internet makes it available almost instantly across Planet Earth. I also believe technology professionals, like myself, need to maintain a presence in the blogosphere. We need to support blogging because the information exchange it supports speeds innovation along.

I’m going to be focusing my posts more on technology and less on popular culture and the other things that amuse me as I move this blog forward.

Additionally, I’m a regular contributor over at the Bplans Blog, where you can read what I have to say about startups, small business, business planning, and strategy.

More to come!

About palmIT

palmIT is authored by Cale Bruckner [LinkedIn], President at Concentric Sky, and former SVP Product Development at Palo Alto Software.

Cale Bruckner

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