Posts Tagged ‘Audible’

Blogosphere Smackdown or Calculated Marketing Effort

Set the stage by announcing a product or a service that bloggers might have an interest in.
Audible – WordCast Announcement

Hire Allow somebody with zero PR skills to represent you in the Blogosphere - somebody more interested in promoting their technorati profile than your product or service: Mitch Ratcliffe

Blogebrity (top bloggers) blog and podcast about the announcement:

Blogger-for-hire posts the post that really heats things up (roasting Blogebrity) and the Blogosphere Smackdown begins 11/13: See More on the future of podcasting - the good stuff is in the comments.

Or, was this a calculated marketing effort that unfolded exactly the way Mitch and Audible wanted it to. Mitch’s inflammatory posts and comments created a ton of free buzz around the Audible announcement. Did Dave, Om, Doc Searl, and others play right into a calculated marketing effort? I guess it would be a form of viral marketing – or, does it deserve a new name.

 


About palmIT

palmIT is authored by Cale Bruckner [LinkedIn], President at Concentric Sky, and former SVP Product Development at Palo Alto Software.

Cale Bruckner

Follow Me on Pinterest

palmIT Facebook Page
@palmIT on Twitter
Cale on Twitter: @calebruckner
Cale on about.me
Cale on Google
Cale on FaceBook
Cale on Flickr
Email Cale @ cale.bruckner@gmail.com

Concentric Sky

Categories

Archives