Posts Tagged ‘Digg’

Gotta DIGG! – The Song – Viral Promotion Tactic

Kina Grannis’ music video, “Gotta DIGG!” , is getting some attention in the blogosphere – TechCrunch pointed me towards it. Kina is a finalist in the Doritos “Crash the Super Bowl” contest – the winner will get a music deal with Interscope and airtime for their music video during the Super Bowl. Targetting DIGG users was a very smart way to spread the word on-line. The contest is a smart way for Interscope to to find new talent for their label – I think we’ll be seeing more of this kind of thing in 08. Social networks, like Facebook and Myspace.com, are providing record labels with a very effective tool for developing new talent.


Digg Dumps Top Diggers List

Digg is dumping the “Top Diggers List” – a move probably designed to reduce the perception that the community is easily gamed by top diggers. I think this is both a smart and bold move by the Digg management team. Smart, because they’re making a decisive move to protect the integrity and public perception of the social network and bold because they risk pissing off a lot of the people that built the early community. We’ll see how this pans out for them.
Related:
Thomas Hawk’s Digital Connection: Listening
TechCrunch: Digg Removes List of Top Users
Marketing Pilgrim: Digg Takes Away Power from Top Diggers


About palmIT

palmIT is authored by Cale Bruckner [LinkedIn], President at Concentric Sky, and former SVP Product Development at Palo Alto Software.

Cale Bruckner

Follow Me on Pinterest

palmIT Facebook Page
@palmIT on Twitter
Cale on Twitter: @calebruckner
Cale on about.me
Cale on Google
Cale on FaceBook
Cale on Flickr
Email Cale @ cale.bruckner@gmail.com

Concentric Sky

Categories

Archives