Posts Tagged ‘localytics’

Localytics Study Says…

First impressions are important, I’ve always believed that. It’s no surprise that they’re important in the highly competitive mobile apps space too.

Localytics, used their real-time app analytics service to study the usage patterns of thousands of Android, iPhone, iPad, BlackBerry and Windows Phone 7 users. The good news is that users seem very willing to give new apps a try. The bad, according to Localytics, is that 26% of the time users never give the app a second try.

High download counts early in the life of an app are a good indicator of success, but positive recurring usage metrics are often more indicative of an app that will be successful in the long-term.


About palmIT

palmIT is authored by Cale Bruckner [LinkedIn], President at Concentric Sky, and former SVP Product Development at Palo Alto Software.

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